Thursday, February 14, 2008

Apres Ski Meets Tradeshow

When the crowd of ski and outdoor retailers, manufacturers, media, athletes, and enthusiasts come together for the annual industry tradeshow, it’s no surprise that certain aspects of mountain town life might follow. Product pitches rarely begin before important conversations of trips, tours and turns are covered in detail. Walk around the show floor at 5pm, and it starts to feel remarkably like the après ski scene at the base of the local mountain or trailhead. Jackson blog TheSnaz captured the après OR party one evening as Smith faced off against Mountain Khakis in a “Gelande Quaffing” competition. As explained in the clip, gelande quaffing was a tradition begun by members of the Jackson Hole Air Force (big mountain and backcountry pioneers of the Tetons), and this particular evening’s event was part of the introduction for “Swift, Silent, Deep,” a film being produced about the group.

(Video via

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1 comment:

Anonymous said...

Why weren't we there to partake? I need to get my priorities straight next year at Outdoor Retailer. Great Video